The character-driven sneaker collection celebrates childhood friendships, bold colorways, and the storytelling universe of UNheardof.
Adidas reunites with UNheardof founder Phil Lipschutz to launch the Piggy Runner 2.0, a sneaker collection rooted in Phil’s upbringing and the friendships that shaped him.
Each colorway—“Cupcake” Green, “Cheeseburger” Yellow, “Steve-O” Infrared, and the ultra-limited “Meatball” Orange—turns personal childhood memories into bold, playful designs, celebrating individuality, confidence, and belonging.
Built on the chunky, unapologetic frame of the 2008 Adistar Control 5, the Piggy Runner 2.0 features a premium suede and mesh upper for breathability, reflective overlays, and a multicolored rubber outsole matching the dessert inspired color palette. Formotion technology and an Adiprene midsole ensure comfort and stability for city adventures, making it a sneaker that honors movement, mischief, and memory alike.
Beyond footwear, the release includes collectible Piggy plushies tucked into each uniquely designed package.
“The Piggy Runner 2.0 is about more than sneakers,” says Phil Lipschutz. “It’s about the friends who carried you through, the memories that shaped you, and the confidence to be unapologetically yourself. UNheardof has always been about storytelling, and this is a way to bring that world to life in color and motion.”
To mark the launch, adidas and UNheardof will host a Contemporary Arts Center (CAC) Launch Event on March 27, followed by a Cincinnati in-store activation on March 28, featuring immersive storytelling moments and first access to the collection.
The adidas x UNheardof Piggy Runner 2.0 retails for $185 and will be exclusively available in-store starting March 28th and online at UNHEARDOFBRAND.COM.
