One of the biggest icons in the world of sneakers is back with a vengeance.
Created for basketball and adopted by the pioneers of streetwear, the Superstar has redefined every generation since.
The Superstar stands as The Original Icon – a symbol of self-expression, style, and authenticity that transcends time. This season sees the return of legendary actor Samuel L. Jackson, who sets out on a search for his Superstars – encountering a new wave of globally recognized icons along the way.
Narrated once again by Samuel L. Jackson, the campaign stars cross-generational iconic individuals defining today’s culture: style icon Kendall Jenner, global music icon JENNIE, football prodigy Lamine Yamal, musical innovator Baby Keem, NBA superstar James Harden, skateboarding legend Tyshawn Jones, and pop’s most exciting new star Olivia Dean.
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If the last chapter was about setting time, this one leaves it behind entirely. The story unfolds as Samuel L. Jackson embarks on a search for his Superstar. Moving through a hotel where time doesn’t exist, he encounters a cast of cultural icons, each wearing the Superstar. It is a metaphor for the timeless influence of the Superstar and those who wear it: individuals who move culture forward without ever being bound by the clock.
Reimagined yet unmistakably true to its DNA, the Superstar continues to lead as a global emblem of authenticity – a shoe as powerful and iconic today as ever.
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For Spring 2026, adidas Originals reimagines the Superstar look through subtle shifts in tone and texture across the apparel, delivering a clean, modern polish that pairs nostalgic athletic styling with contemporary tailoring. The classic black-and-white combination is energized by bold, eye-catching red accents.
In the men’s collection, this comes to life through tracksuits with looser fits and red, black, and white color blocking featuring adidas’ iconic 3-Stripes, alongside Tyshawn denim shorts, proof of the brand’s increased focus on denim this year, as well as tees and jacquard jerseys in neutral tones.
The women’s range expands the idea of the track jacket altogether, with the Superstar Tracktop as a key piece, as seen on Kendall Jenner wearing the Equipment Blocking Red Jacket. It also appears in a softly structured, sleek faux leather as well as in crochet, blurring the line between sport and street fashion.
Rolling out globally this season, the Superstar Spring 2026 campaign will be supported by an integrated franchise plan featuring global content, coordinated brand activations, and immersive in-person experiences.
Grab your latest pair of Superstars now via adidas.
