The Whitaker Group and adidas Originals continue Do Not Duplicate with a new Go Skate Day release centered around the adidas Do Not Duplicate Powerphase Puff Pack.
This Go Skate Day chapter is not only about releasing a skate-inspired silhouette, but about creating a real space for the next generation of skaters to show how they are carrying the culture forward in their own way.
Through the APB x Revamp Skate Tournament in Charlotte, the story moves beyond product and into the city, bringing skaters together to compete, connect, and express the originality that sits at the center of Do Not Duplicate.
For APB, the Go Skate Day release and tournament work together as one story: a generation that respects the blueprint, but was never here to simply copy it. They are taking the foundation and making it feel like now through identity, creativity, confidence, and connection.
The future of skateboarding isn’t coming. It’s already here. The adidas Do Not Duplicate Powerphase Puff Pack brings the campaign into product through a silhouette that balances skate influence, everyday wear, and layered design. Each colorway features a padded low-profile build with an oversized tongue, cushioned collar, mesh underlays, suede and leather overlays, perforated toe detailing, tonal lace sets, and a durable rubber outsole.
The EQL draw is open now and closes June 18 at 3 PM EST. The adidas Do Not Duplicate Powerphase Puff Pack launches June 20 at 12 PM EST online at apbstore.com.
