Brain Dead’s eccentric style smashes through in the latest batch of adidas Bowling Shoes.
In 2024, adidas Originals and Brain Dead bowled a 300 with their reinterpretation of the Bowling Shoe. The connection began on the highly coveted friends-and-family release. Which eventually was followed up by the silhouette’s wider release, including a three-way collaboration with Dover Street Market. Now, adidas Originals and the Los Angeles-based brand return today with two distinctive new colorways of the enigmatic, off-kilter shoe.
The partnership that has evolved over a number of years between adidas and Brain Dead has seen the two brands take archival icons across sport and lifestyle and push them into altogether new spaces. Now, the shoe that kicked off the partnership is back and bolder than ever.
Referencing an archival adidas model from the ’70s, the latest iterations of the Brain Dead Bowling shoe swap out the classic black and white look for a much bolder approach – one featuring a premium leopard fur-style leather upper, the other featuring a premium snakeskin-inspired leather upper. Each pair is finished with gold ‘adidas’ and ‘Brain Dead’ debossing on the lateral, with custom sock liners, shoelaces, and hang tags.
Brain Dead’s reconnection with adidas on the Bowling Shoe feels like a full-circle moment. Though the partnership is only a few years old, it has produced some of the most exciting sneakers to come out of adidas in recent years. They’re not only returning to the shoe that started it all, but also adding bold (and trendy) prints to a sneaker that was already a hit with fans a few years ago.
The adidas x Brain Dead Bowling Shoe will launch on October 8th via wearebrandead.com, and adidas CONFIRMED.
