FIRST LOOK: HYPERBOOST Meets Lifestyle Wear with the HYPERBOOST EUPHORIA

May. 14, 2026

2 min read

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adidas Originals is preparing to launch a HYPERBOOST sneaker for daily wear.

Serving as the lifestyle adaptation of the popular HYPERBOOST EDGE, the HYPERBOOST EUPHORIA will navigate you through your daily steps. The sneaker captures the same energy of the EDGE, all the while giving HYPERBOOST fans a reliable and stylish day-to-day option.

We’ve uncovered campaign images that feature Manchester City superstar Rayan Cherki. Like the HYPERBOOST EDGE, Cherki has taken over, becoming one of the Premier League’s brightest stars. The French international’s new option for day-to-day wear will surely be on his feet when he is away from the pitch as City pushes towards another Premier League title.

The campaign also stars Sidemen’s Tobjizzle. The popular streamer, along with Mimiminter, previously wore the HYPERBOOST EDGE on the field during their Sidemen Charity Match.

It seems the era of the HYPERBOOST EUPHORIA will kick off with five colorways. Keep it locked as we wait for the official release details.

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FIRST LOOK: HYPERBOOST Meets Lifestyle Wear with the HYPERBOOST EUPHORIA

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