The swoosh has found its savior.
On another glorious Air Max Day, Jae Tips has officially announced he has signed with Nike.
Jae has spent the last three years revitalizing Saucony’s lifestyle vertical with some truly sought-after releases. With over five collections in his portfolio, Jae helped to elevate Saucony into the conversation with sneaker heads.
Nike, naturally, took notice. As the swoosh looks to maintain its status at the top of the world of sneakers, they’ve just acquired one of the hottest names in sneakers- in a move that feels reminiscent of Scott Hall and Kevin Nash showing up at WCW in 1996.
Nike got one of the hottest free agents in the game and put the sneaker world on notice.
A” New chapter: This one was destiny, I dreamed many nights about this one, I am the testament of 10,000 nights and 10,000 hours, I am the retail to legendary example: not only did I prove the haters wrong, I proved myself right> this one is for my city,” shared Jae on his official Instagram post announcing the partnership.
Now, Jae Tips is bringing his uplifting, colorful palette to Nike. The partnership looks to breathe new, exciting life into Nike’s always expansive world. For Jae, this was a long time coming.
The world, as far as Nike is concerned, is now in his hands.
