Almost two years after the sneaker returned to shelves, the 740N is getting a major co-sign from Canada’s greatest.
When the 740 first launched, it was intended to serve as a daily performance runner. The lightweight sneaker now has a new life in casual wear. The collaborations have been sparse. That said, the sneaker has become a constant on the shelves of New Balance retailers across North America. The 740 checks off all the boxes of a ready-to-wear runner. This, of course, has allowed it to become a staple among people looking for a comfortable everyday option.
That versatility and wearability are what make the sneaker such a great fit for JJJJound’s latest collaboration with New Balance.
JJJJound’s idea of a perfect sneaker is something that stands out through its utility. It isn’t, generally, about making the flashiest sneakers on the market. For them, it is about making a sneaker that you can grab for any occasion. The game is versatility, which is where the 740 thrives.
For their collaboration, JJJJound is gracing the sneaker with its iconic Mushroom colorway. The tech runner is grounded through the iconic usage of warm colors in brown and off-white. The twist up JJJJound’s sleeve, though, is the usage of red and dark navy accents throughout the sneakers. Though both colors do not often find themselves on JJJJound’s sneakers in this brown palette, they blend perfectly into the design of the 740. Thus, the sneaker has the classic look of past JJJJound collaborations- while still having its own unique details.
The JJJJound x New Balance 740N drops on Thursday, July 30th at 9 AM EST via JJJJound.com.
