Over twenty years after the line was first introduced, Jordan Brand is hitting us with two new renditions of the Air Jordan Laser collection.
In 2005, Jordan Brand launched a pair of Air Jordan 4s with an etched all-over print- dubbed the “Laser” Air Jordan 4 pack. Three years later, the design appeared in its most widely available retro silhouette, the Air Jordan 1. That 2008 pair paired the design with premium materials, creating a shoe that felt luxurious while introducing the Laser style into another sneaker. Since that initial launch, the Air Jordan 1 Laser has not seen a retro. That changes this weekend, though, as the sneaker returns in low-top form.
The Air Jordan 1 isn’t returning alone, though. The Laser line will be introduced to a new classic Air Jordan sneaker in the Air Jordan 3 Laser.
The idea of this new sneaker is built around the concept that greatness is made up of countless details. Across the upper, laser-etched illustrations create a visual narrative inspired by the interests, achievements, and cultural moments that have defined Michael Jordan’s journey. Each graphic serves as a tribute to the influences that helped shape a global icon, encouraging wearers to discover something new every time they look closer.
The sneaker’s execution only grows from there, though. Premium tumbled leather and low-pile suede provide a refined foundation for the intricate artwork, while the Air Jordan 3’s timeless design preserves the comfort and heritage that made the silhouette a legend.
Both the Air Jordan 1 and Air Jordan 3 Laser will launch via SNKRS and participating Jordan Brand retailers like JD Sports.
