Nike ACG is refocusing on athletes that strive in the wild.
Nike is officially bringing back All Conditions Gear (ACG) as its dedicated outdoor-performance brand for athletes who actually want to be out in the elements, not just dressed like it. ACG’s reintroduction taps into a four-decade legacy of cult-loved gear and updates it for today’s trail runners, hikers, and explorers who want real performance with attitude.
At its core, the new ACG is about going outside on purpose: unplugging, chasing vert, and saying yes to bad-weather days. Nike is positioning ACG as the brand that meets you on the trail, in the mountains, and everywhere in between, with the same mission it launched with—gear that makes you want to push your limits in all conditions, then actually holds up when you do.
That vision shows up first in ACG’s focus categories: trail running, hiking, and exploration. The lineup leans into trail-tuned footwear like the flagship ACG Ultrafly and rugged ACG Zegama, backed by purpose-built apparel such as the Radical AirFlow racing top and Lava Loft down jacket. It’s clear Nike wants ACG to be the testing ground for its most progressive outdoor ideas, not just another lifestyle offshoot with a retro logo slapped on it.
Nike Trail is also shifting under the ACG umbrella, which is a big deal if you’ve been following the brand’s running story over the years. That move lets ACG plug directly into Nike’s deep running R&D and storytelling, bringing more serious tech to the dirt without losing the slightly chaotic, “let’s see what happens” personality that made ACG a cult favorite in the first place.
To ground all of this in a real-world space, ACG is opening its first dedicated store—ACG Base Camp—in Beijing’s Taikoo Li Sanlitun. The idea is part retail, part manifesto: a physical hub that reimagines ACG for a new generation while calling back to the brand’s roots in exploration and experimentation. Additional activations at Nike doors worldwide will bring the “all conditions” mindset to city runners and weekend hikers who might not live near mountains but still want to move as they do.
Whether you’re chasing podiums at ultra races or just chasing sunsets after work, Nike’s refocus of the beloved ACG vertical is built to make going outside feel less like a chore and more like a dare.
You can check out the full range of new Nike ACG products here.
