Nike Prepares for the Grandest Stage Revealing Their ‘X2’ Capsule
As football fans around the world turn their eyes to the biggest stage this summer, Nike is preparing one of their most ambitious capsules to…
Jun. 1, 2026
4 min read
Out Now: Episode #185 – The Air Jordan 3 “Black Cement” Returns In 2024
In this episode, we discuss the biggest sneaker news of the year so far: the return of the iconic Air Jordan 3 “Black Cement.” We…
Feb. 14, 2024
< 1 min read
Jordan Brand Creates Air Jordan 2/3 Fusion Sneaker
UPDATE February 13, 2024:Â After former Nike executive Gentry Humprey shared an early look last April, we now see a different colorway of the Jordan 2-3.…
Feb. 13, 2024
2 min read
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Former Nike Executives Reunite For Beekeeper Coffee x Taco Bell Collaboration
It doesn’t get bigger than Super Bowl weekend when it comes to brand activations, and an unexpected food and beverage announcement had sneaker industry insiders…
Feb. 13, 2024
2 min read
Key Sneaker Releases of the Week: February 12 – 18
Key sneaker releases for the week of February 12 – 18, 2024. Nike and Jordan Brand are known for dropping classics during NBA All-Star week…
Feb. 12, 2024
3 min read
The ’85 “Metallic Burgundy” Air Jordan 1 High Release Is Delayed
UPDATE February 12, 2024: After initially scheduled to land this week, the ’85 “Metallic Burgundy” Air Jordan 1 has been moved to this summer in…
Feb. 12, 2024
2 min read
The adidas x Patrick Mahomes 2 Released Just In Time For The Super Bowl
Parick Mahomes has cemented himself as the greatest quarterback of this generation, and now he has a second signature sneaker to go along with his…
Feb. 12, 2024
2 min read
How Jordan Brand Wins the Super Bowl Every Year
Since 1984, Jordan Brand has been at the epicenter of performance. While its origins are rooted at the hardwood, the Jumpman has made its mark…
Feb. 11, 2024
5 min read
Kai Cenat Becomes First Streamer Signed To Nike
In a historical move, Nike has officially made Kai Cenat the first streamer signed to the brand. Cenat, who boasts 9 million Twitch subscribers, announced…
Feb. 9, 2024
< 1 min read
Why Canada Goose Is A Brand To Watch In 2024
Although a large portion of the population never really needs it for it’s intended use, outerwear is a fashion lover fan-favorite and wardrobe staple. The…
Feb. 9, 2024
4 min read
The “Jaunt Woven†Saucony Grid Shadow 2 Is Perfect For A Late Night Bodega Trip
The Saucony Grid Shadow 2 ended 2023 with some serious momentum thanks to the Jae Tips “Party” and “Date” themed colorways. Now, Saucony and Bodega…
Feb. 8, 2024
2 min read
Out Now: Episode #182 – Previewing Nike’s Big 2024 Kobe Plans
In this episode, we reflect on last year’s relaunch of the Nike Kobe Line and preview what releases and moments to expect in 2024. Spotify…
Feb. 8, 2024
< 1 min read