Nike Prepares for the Grandest Stage Revealing Their ‘X2’ Capsule
As football fans around the world turn their eyes to the biggest stage this summer, Nike is preparing one of their most ambitious capsules to…
Jun. 1, 2026
4 min read
The Next PUMA Hoops and LaMelo Ball MB.03 Is Toxic
When Puma and LaMelo Ball announced their partnership in 2020, they introduced the then-rookie as “not from here.” The tagline as evolved to “not from…
Oct. 20, 2023
2 min read
Skechers Plans To Enter Basketball Market With Joel Embiid
UPDATE October 18: According to NBA insider Shams Charania, Joel Embiid is preparing to ink a deal with Skechers that will make him the face…
Oct. 18, 2023
2 min read
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A History of Cactus Plant Flea Market x Nike Footwear Collaborations
Ahead of the upcoming release of the CPFM x Nike Flea 2, we decided it would be a good idea to go down memory lane…
Oct. 17, 2023
4 min read
Shaq and Iverson’s First Reebok NIL Signing Is LSU’s Angel Reese
Just last month, Reebok declared its return to team sports by signing Chicago Bears quarterback Justin Fields. Since then, the brand has stuck to its…
Oct. 17, 2023
< 1 min read
The Third Social Status x Nike Attack Tells a “Split Vision” Story
Social Status and Nike continue their Mac Attack journey with a new colorway and “1st and 15th” short film. The “Split Vision” colorway uses a…
Oct. 16, 2023
3 min read
Jordan Brand’s NBA Rookie Class All Have History With The Jumpman
Jordan Brand announced its NBA rookie class, and all four players have roots with the Jumpman. Jaime Jaquez Jr. (UCLA), Marcus Sasser (Houston), and Jett…
Oct. 13, 2023
3 min read
The New Balance Made in USA 990v6 Arrives In New Navy Colorway
New Balance has been going hard on the 990v6, from collaborations to in-line colorways. Fresh off the news of the Carhartt WIP version comes a…
Oct. 12, 2023
2 min read
Reebok Names Shaquille Oneal and Allen Iverson As President and VP Of Basketball
Reebok has a rich history and Shaquille O’Neal and Allen Iverson are at the top of the list of signature athletes who made the biggest…
Oct. 12, 2023
< 1 min read
Joe La Puma and Jimmy Fallon Debated Sneaker Of The Year On The Tonight Show
Joe La Puma is usually the one interviewing guests on his hit YouTube series Complex Sneaker Shopping, but roles were reversed last night on The Tonight…
Oct. 12, 2023
< 1 min read
The Zion 3 “Mud, Sweat, and Tears” Colorway Is Available Now
Zion Williamson was touted as one of the greatest prospects ever, starting as a teenager in South Carolina. His viral dunks, out-of-this-world athleticism, and humble…
Oct. 12, 2023
2 min read
Carhartt WIP x New Balance 990v6
Getting people to embrace the 990’s sixth edition has been anything but a work in progress for New Balance. Although the 990v6 shook up the…
Oct. 11, 2023
2 min read