Double P is the latest superstar to join the Three Stripes roster.
Today, adidas has announced that Peso Pluma is the latest addition to its family, partnering with one of the most transformative voices in global music.
Coming together with a shared commitment to moving through the heart of culture with authenticity, energy, and unapologetic pride, Peso Pluma embodies how the next generation is redefining what it means to be a global artist while staying rooted in heritage.
A chart-topping musician, cultural trailblazer, and voice of a movement, Peso Pluma has led the charge to bring música Mexicana to the forefront of global culture. His fearless approach to sound, style, and storytelling has made him one of the most electrifying forces in music today.
“Representing the three stripes for México and our music with adidas is something I dreamed about since I was a kid. This isn’t just about me; it’s for my people, my culture, and everyone pushing Mexico forward. I’m excited to join the adidas family and keep showing the world who we are,” shared Peso Pluma.
Peso Pluma’s partnership marks a pivotal moment as the brand continues to invest in the artists redefining global popular culture.
Seemingly, Spanish music is reaching unprecedented heights worldwide. Adidas recognizes Peso Pluma as a cultural force whose impact extends far beyond the charts – into sport, fashion, lifestyle, and the identity of a generation.
With major Latino cultural shapers already on the adidas roster, one can only expect Peso Pluma to carry the weight of his heritage and style with pride.
