When Jordan retired in 2003, he penned an emotional letter to the game of basketball.
The emotions and vulnerability that were written in that letter are now being expressed on the Air Jordan 1. From color blocking to material usage, it’s safe to say the Air Jordan 1 “Love Letter” did Jordan’s farewell note justice.
Basketball fans know this was Jordan’s third retirement from basketball. Of course, being that Jordan was 40 years old when he retired in 2003, it was clear that this would, in fact, be Jordan’s final bow.
Perhaps that is why he was so open in his final goodbye. Jordan has famously been a private person, especially in later years. That is why this moment of vulnerability is remembered so fondly by basketball fans. In his final departure, Jordan wore it all on his sleeve. And now, Jordan Brand is bringing that letter to life.
The Air Jordan 1 “Love Letter” beautifully blends nubuck leather and soft suede that ages with wear- much like an old letter. From a colorway perspective, the sneaker features hues of brown and tan that feel classy, much like the words Jordan penned during his final goodbye.
The details on the sneaker only further drive the (ball)point home (get it?).
“Much Love & Respect,” the phrase Jordan signed out with, appears on a basketball-shaped hangtag. “Since then, you’ve become much more than just a ball to me. You’ve become more than just a court,” appears behind the tongue tag- further bringing Jordan’s vulnerable words to life.
The “Love Letter” 1s are a classy nod from Jordan Brand to one of the biggest moments in basketball history. The day the greatest of all time revealed he was finally hanging it up to basketball fans around the world. The classic color blocking gives the sneaker a long life into the fall season, all the while serving as a reminder of the time Jordan put it all out there.
The Air Jordan 1 High OG “Love Letter” releases on Saturday, August 1st, via NIKE and participating Jordan Brand retailers like Foot Locker.
Studio shots courtesy of Nike
