Bad Bunny could not have chosen a better way to finally roll out his first signature sneaker with the Three Stripes.
On the world’s biggest stage, Bad Bunny made history with a monumental Super Bowl LX halftime performance celebrating Puerto Rico. In this defining moment, Bad Bunny debuted a white colorway of BadBo 1.0, his first signature shoe with adidas, to a global audience of millions, marking the first-ever global release of the BadBo silhouette.
The debut represents a new chapter in the ongoing partnership between adidas Originals and Bad Bunny.
Rooted in creative freedom and self-expression, the “I’m Everything” campaign reflects Bad Bunny’s belief that identity is not defined by a single definition. Drawing inspiration from his personal journey, “I’m Everything” invites audiences to hold onto that original ability to imagine without limits and choose who to be once, or as many times as it takes.
The new adidas BadBo silhouette represents those who move forward without a single defined path and who understand that there are no final destinations, only parts of the same journey. Born from Bad Bunny’s own experience of refusing to be boxed in, BadBo reflects the freedom to become everything once imagined possible.
The BadBo 1.0 in white embodies this philosophy through the lens of adidas design, debuting a bold new silhouette. Defined by its unapologetic confidence, the all-white colorway serves as a fresh start and a blank canvas for those ready to define themselves on their own terms.
Crafted with nubuck and hairy teasel suede uppers, an EVA midsole, and translucent rubber outsole, the BadBo 1.0 merges premium materials with experimental design. At the heart of the shoe sits the new BadBo signature logo. A star that draws direct inspiration from the iconic symbol on the Puerto Rican flag, paying homage to both the island’s vibrant people and its connection to the ocean that surrounds it. The logo is a symbol of origin, pride, and the limitless possibilities that come from staying true to where you’re from.
Bad Bunny and adidas have created some truly remarkable sneakers since beginning their fruitful partnership in 2021. The Puerto Rican artist has catapulted to the forefront of Latin music in North America. After creating history with Debi Tiras Mas Fotos, which became the first full Spanish album to win the coveted Album of the Year award at the Grammys, and his wonderfully received Super Bowl Half Time Show performance, Benito is on an absolute tear.
There could not be a better time for adidas and Bad Bunny to take their biggest risk- a signature sneaker. Seemingly, they have been rewarded with a hit in the BadBo 1.0.
The BadBo 1.0 in white was released this morning for $160 via the CONFIRMED App and select retailers worldwide. More releases are expected of the new sneaker throughout 2026.
