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The Nike Air Liquid Max Launches on Air Max Day

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Jose Partida

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Above the influence and boldly conspicuous.

That’s the Nike Air Liquid Max. The new sportswear innovation that merges superior comfort with four decades of Air Max heritage in an entirely new silhouette that isn’t afraid to stand out.

The Liquid Max is rooted in the unexpected, pairing a futuristic upper inspired by the poison dart frog with a point-loaded evolution of Nike Air to invite today’s generation to experience the latest in Air Max technology.

Each aspect of the Liquid Max works in unison to offer next-level comfort, with Nike innovators applying a systematic, less-is-more approach to every component.

Challenging themselves to come as close to the feeling of walking on air as possible, Nike engineered a contoured Air unit that’s flexible and intentionally low to the ground. This becomes point-loaded Air, situated only where needed underfoot and surrounded by cored-out areas of negative space, which eliminates excess material and weight while lending the Liquid Max its unique geometry. The result is a soft, smooth, and stable ride that supports a fluid transition with every step.

This commitment to Air Max innovation extends to a futuristic, low-profile mesh upper crafted with three-layer textured printing to add both critical support and visual complexity — forming a look unlike any other in the storied lineage of Air Max footwear.

The vibrant nanoprint takes cues from the poison dart frog, one of nature’s smallest and most dangerous amphibians, which uses color as a warning system and whose toe pads also inspired the design.

That inspiration comes to life in the launch colorway, which features dramatic green hues accentuated by a chrome Swoosh; a shiny, seamless finish; and a tinted, translucent rubber outsole.

“For the poison dart frog, color is confidence and boldness is protection,” says Mike McCoy, the lead color designer. “We built the Nike Air Liquid Max in this image, as a silhouette that feels a little dangerous, a little mysterious — a complete break from the past, built for today’s generation.”

The Nike Air Liquid Max will be available March 26 across SNKRS and select Nike retail partners.


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