Joe Fresh Goods’ latest retail and community space is close to opening it’s doors, and it’s going to do so with a special sneaker launch.
Last year, New Balance and JFG celebrated a 10-year partnership with the “Aged Well” 992. The pastel-aged effect was a hit with fans. It was the perfect way to celebrate a fruitful partnership that has introduced new life into the Boston brand.
In the weeks that followed the successful “Aged Well” collection, fans began to catch easter eggs to another 992 from Joe. That 992 appeared in pastels, too, this time in shades of green. About a year since first surfacing, we finally know the story behind this pastel-green 992. A special launch that continues the legacy of Joe Fresh Goods.
Joe is one of the faces of American streetwear with a storied career in the culture and the style of Chicago streetwear. Having had many spaces throughout his career, locals and streetwear fans alike celebrated the announcement of ” Every Now and Then”, the retail and community space that Joe will open in Chicago this month.
Such a monumental return to retail meant Joe had to celebrate in style. And that he did. The long-teased, long-anticipated, pastel-green 992 is not a JFG collab, by name at least, but rather a collaboration with Every Now and Then to celebrate the space’s opening this month.
The sneaker borrows the design language from Joe’s 10th anniversary celebration sneaker in the “Aged Well” 992. This time, though, it swaps the pinks for green and beige. The classy colorblocking is met with an equally classy gum-outsole. The sneaker is executed well, and it is worthy of the celebration that is JFG’s return to the retail world.
The “Every Now and Then” 992 is expected to launch this month, retail is expected to be $200.
