The Whitaker Group’s latest project, CODA, explores human connection. And they are connecting with PUMA to tell the story.
PUMA and The Whitaker Group are introducing “Echo Points.” The collection promises to be the first in a broader campaign called CODA that explores how culture is shaped, exchanged, and carried forward. The campaign unfolds through a cohort-led journey, with the Suede CODA “Echo Points” serving as its footwear expression.
The collaboration uses footwear as the entry point into a broader conversation about how culture moves, builds momentum, and carries influence forward. Through design, color, material, and experience, PUMA and The Whitaker Group position the release as a vehicle for examining the people, places, and exchanges that shape cultural value.
Built on PUMA’s iconic Suede silhouette, the unisex Suede CODA “Echo Points” arrives in three colorways, each priced at $130 USD. Flaxen features a rich butter-yellow suede upper balanced by soft cream accents, contrast stitching, and chunky laces for a warm, vintage feel. Chambray pairs a soft chambray-blue suede upper with cream accents, red contrast stitching, and chunky laces that add energy and depth. Red Rhythm combines a soft cream suede upper with tonal neutral accents, a vintage-inspired sole, and red contrast stitching for added dimension.
Across all three colorways, henna-inspired graphics appear throughout the tongue, perforated lining, insole, and select lace tips, creating layered points of discovery that connect each design to the wider Echo Points narrative.
The Suede CODA “Echo Points” releases August 21 online and in-store at A Ma Maniére, Social Status, APB, and JAIDE, it will also be available online at Puma.com. The EQL draw will open August 10 at 1 PM ET and close August 17 at 3 PM ET through A Ma Maniére at amamaniere.com, Social Status at socialstatuspgh.com, APB at apbstore.com, and JAIDE at jaide.com.
