The Whitaker Group shares a peachy collection in collaboration with adidas.
Do Not Duplicate continues with 404 Peachtree, a chapter rooted in Atlanta and the way the city has defined culture through discipline, independence, and perspective.
The collection was shaped by those who created without permission, forming a standard grounded in experience rather than imitation. That same thinking carries forward here, where movement, form, and material reflect a city defined from within.
Featuring Ben Reilly, an Atlanta artist known for a distinct voice shaped by lived experience, and Cleotrvpv, a DJ and curator whose sets are built in real time through instinct and connection, this chapter is anchored in what cannot be replicated.
The 404 Peachtree silhouettes reflect that movement through considered design, expressed through red tones and softened neutrals that carry presence across environments without adjustment. Styles range from $120 to $170 USD.
You can enter the raffles for the collection, which features pairs of the EVO SL, 96 OG, and the Atlanta Trainer, here. The collection will also launch online on April 3rd.
