There is a new chapter in the story of Brazil and Jordan Brand.
The partnership, which kicked off back in March, has already produced one of the best jerseys that will be available at the World Cup. The first federation kit in the history of Jordan Brand, the Brazil away kit is already one of the best-selling jerseys ahead of the tournament. While the partnership has included an extensive collection of apparel, it has not introduced a sneaker- until now.
The vibrant pair of Air Jordan 3s is meant to represent the iconic away Brazil kits. Traditionally in blue, Brazil’s away kits are equally as iconic as their verde amarela counterpart. In fact, some of the national team’s biggest moments ever have been in an away blue jersey. Just ask Ronaldinho, who scored one of the biggest goals of his career in the 2002 World Cup in a blue Brazil jersey.
The Brazil Air Jordan 3 carries a huge responsibility- the responsibility of carrying on the iconic moments, the memorable goals, and the eternal silverware (in some cases, goldware) Brazil has won. The sneaker takes on the challenge tastefully- and boldly.
The sneaker’s upper is cloaked in Blue Void leather with details in Racer Blue. Of course, the sneaker also features yellow, with Varsity Maze dressing the sneaker’s midsole. The Brazilian palate is tied together by Lucky Green, which is found on the sneaker’s outsole, among other details. The sneaker does not stop there, though. Hits of pink- appropriately named Playful Pink- are found throughout the sneaker. Finally, a mini swoosh is found on the upper like a cherry on top.
The Brazilian National team is beloved by soccer fans around the world. Throughout generations, they have been representative of greatness. The same could be said about Jordan Brand. Just like the same thing can be said about the upcoming Air Jordan 3 “Brazil”.
The Air Jordan 3 “Brazil” launches this Saturday, May 16th, via SNKRS.
