Adidas’ latest lifestyle collection celebrates the spirit of the biggest tournament in the world.
Whether it is performance on the pitch or iconicity in the streets, the story of adidas and football has been deeply rooted since day one. Following the unveiling of the brand’s World Cup away jerseys, adidas Originals now returns to introduce its Spring/Summer 2026 campaign.
This collection celebrates football culture outside the stadium, bringing it to the streets and communities. The extensive collection moves through eras of sport, streetwear, and subcultures, and features pieces that reinvent classic looks for a new generation of Originals kicking off their journey.
The iconic staples, like the black Samba, the Handball Spezial in a dark blue colorway, and the Firebird tracksuit, continue a legacy born in the terraces of football stadiums. Elsewhere, though, the collection highlights adidas’ boots turned sneakers in the Megaride F50 and the Predator Sala. Both are takes on two legendary models that changed the game on the pitch – the F50 and the Predator – and reimagine them for today’s streetstyle connoisseurs.
Completing the collection, the World Cup away jerseys in the campaign underscore the seamless intersection of football heritage and lifestyle. In anticipation of a landmark summer of football, which will see millions embark on their own journeys of fandom, adidas Originals’ latest campaign acknowledges the sport’s power as a global language of passion, movement, identity, and expression. Rooted in authentic World Cup fan culture, the concept celebrates the human moments that unite supporters worldwide – from rituals and superstitions to unexpected encounters with idols, and the emotional highs and lows of the game. These small, universal stories show how football connects people beyond borders.
From pitch to personal style, subculture to culture, the Spring/Summer 2026 campaign, available now, celebrates adidas’ past, present, and future as the Original football brand.
