Welcome to a new era of NBA style and fandom.
Nike’s new NBA Standard Issue Collection introduces a new look for the league, reimagining how team identity and basketball culture are expressed across players, teams, and fans. Built across all 30 teams and inspired by the next generation of hoopers, the collection brings performance-informed design, modern fit and expressive team identity together in a connected visual language for today’s NBA. Each piece is designed to draw inspiration from all aspects of the modern hooper’s world, from the court and stage to movies, gaming, style and fashion.
This season, NBA players will wear pieces from the collection every night, during warm-ups and practices, and while traveling with their teams. And for the first time, fans will be able to purchase the same products worn by NBA players, creating a 1:1 connection between the league look and how fans represent their teams.
The collection’s focus on today’s one-of-one hooper also takes shape in Nike’s new NBA Specter Edition uniforms, created for the teams who trace their roots back to the earliest chapters of the league. Each of the 30 teams has its own distinct set of graphics and design details, giving the league a more modern and unified look. The collection of hoodies, pants, T-shirts, and shorts is built in two tones, with bold, oversized graphics for those who want to stand out, and more understated pieces for those who prefer a subtle, quieter expression.
The collection reflects insights from more than 400 elite high school hoopers, 100 NBA athletes, all 30 NBA teams, and players and fans from around the world. Their perspectives helped Nike reimagine the comfort, fit, feel, and expressions of modern NBA on-court and fan apparel.
The new Specter Edition uniforms open a new chapter in how team identity for the Sacramento Kings, Detroit Pistons, Atlanta Hawks, Golden State Warriors, New York Knicks, Philadelphia 76ers, Los Angeles Lakers and Boston Celtics — the teams tracing their history back to the earliest chapters of the NBA — appears on court. Bringing forward the same obsession with the game that defines the NBA Standard Issue collection, each uniform features details inspired by the franchises’ history, city heritage and fan culture.
The NBA Standard Issue Collection will be available at nike.com on September 15. You can preview the collection here.
