The South still has something to say.
In 1995, André 3000 stood on a New York stage in front of a room that didn’t take Atlanta music seriously and said six words that changed hip-hop: “The South got something to say.” Outkast spent the next three decades proving it.
On October 31, Georgia and Florida will meet in Atlanta for the first time in the football rivalry’s history. The game has called Jacksonville home since 1933, but this year, it heads north. To mark the moment, Nike is uniting the Bulldogs and Outkast in a limited-edition apparel and on-field collection created in collaboration with Class Trip, bringing Athens to Atlanta.
Nike and Class Trip built the collection from the artists’ own wardrobes, pulling references directly from André 3000 and Big Boi’s personal style over the years. Working hand in hand with the Outkast and University of Georgia teams, they blended the iconography of both into one mark: the Georgia G, adorned with Outkast’s signature crown. It runs through the collection alongside a script that reads, “University of Georgia, Outkast 1996,” and the number 96 sits on every jersey. That was the year Outkast released ATLiens and a young safety named Kirby Smart patrolled the Georgia secondary.
The collection is led by a red wool varsity jacket with black leather sleeves, chenille patches and chain-stitch embroidery, with “Georgia” and “Outkast” across the back. Football jerseys come in a cropped mesh practice cut and a heavyweight cotton retro, numbered 96 and lettered Outkast across the shoulders. Rugby shirts come with a white chest stripe and a red-and-black hoop. A satin bomber, heavyweight fleece hoodie, Max90 heavyweight graphic T-shirts, and hand-drawn pieces inspired by senior cords carry graphics such as “So Fresh, So Clean.” Cord caps in Georgia script, a snapback hat and bucket hats round out the range.
The Outkast U collection launches October 27 across SNKRS, Class Trip, and select Nike retail partners in Atlanta. The full collection will follow October 28 at nike.com and select retail locations, with a game-day pop-up at Mercedes-Benz Stadium on October 31.
